services: branding & communication

Communication is essential to the success of any benefit program.  We can help employers  capture and engage employees' interest by transforming the communication of their reward package. We want them to clearly understand what employee rewards and benefits they are provided with, how they operate and the value of the company's investment in them. Our prowess in this area meant we were awarded the "Communication Provider of the Year" award at the 2006 Employee Rewards and Benefits awards in the UK.

The importance of a branding and communication strategy

Employees are exposed regularly to media messages, both at work and at home. This means visual impact and relevance to employees is important in delivering a solution that truly achieves your business goals. Using clever creative thinking in employee communication is what separates the ‘best from the rest' and ensures that you truly achieve value from your reward spend. 

We work with clients to devise a communication strategy which will effectively appeal to both existing and potential employees in understanding their reward package.  Our expertise covers not only online communications, but branding, and supporting communication materials.

We enlist the help of as many people from the organization as possible for their views. This includes HR, the board, line managers and importantly employees themselves!  Many communication programmes rely on top down approaches which are less effective and often does not really engage employees.
When we work on any client communication project our starting point is to get to know the business better - to live and breathe the culture. We will analyse the demographics of the workforce (age, gender, length of service, marital status, number of dependants), seek out a variety of views, and identify the core messages that the business wants to communicate.

There is no standard approach to communication. However, our guiding principles for any campaign mean that it must be able to clearly explain to each individual what the reward package is for them as an individual and their family (if they have one), and must be easily digestible. Often, we will send the launch communication to an employee's home as we believe this stresses to them the importance and personal nature of their reward programme.

The elements of a great communication programme

There are many ways we can help you produce the communication that is appropriate, but our aim is to help you arrive at the one that has the greatest impact and is cost effective.
It is important to vary the pitch and method of communication delivery as people tend to absorb information in different ways.  Communication should not be viewed as a one off event during launch but should be ongoing.

Our creative team can help produce a stimulating media mix for communication including any or all of the following methods:

• Web sites;
• Screensavers;
• Group presentations; 
• Face-to-face meetings;
• Brochures; 
• Posters;
• Postcards;
• Z-cards;
• Promotional DVDs;
• Desk drops of promotional merchandise; 
• Benefit open days/fairs; 
• Email, SMS/text message campaigns; 
• Payslip messaging.